Coaches who work with CliftonStrengths®, aka StrengthsFinder®, know the impact it can have when coaching. Strengths offer a deep, evidence-based understanding of how we naturally do things at our best. Yet there’s another layer that enriches coaching conversations even further, understanding why we do things. That’s where the Values Identifier steps in.
When combining CliftonStrengths® with the Values Identifier, it opens up a fuller picture of human behaviour. Strengths shape the patterns we rely on to get things done. Values reveal the internal drivers that influence our decisions, guide our priorities, and fuel our motivation. Together, they offer a greater perspective for personal growth, leadership development, and team effectiveness.
Scroll down for how to take the Values Identifier assessment and receive a discount code for the certification.
Why a Data-Driven Values Assessment Matters
Many people discover values through a simple card-sort exercise. It can be a pleasant introduction, but it often leaves large gaps. Card sorting relies heavily on personal preference in the moment, choosing words that sound appealing rather than identifying deeply held motivations that consistently show up across life and work.
Imagine doing a card sort exercise with CliftonStrengths®? Instead of completing Gallup’s robust assessment, you simply choose your favourite strengths from a list. It would feel incomplete and subjective, and it certainly wouldn’t give the same level of insight or reliability.
The Values Identifier offers a far more rigorous approach. Its data-driven methodology delivers a depth that goes well beyond any card-sort activity. The assessment provides a full report of your top ten values with rich explanations, helping clients understand the motivations behind their choices, reactions, and aspirations. It gives coaches a solid foundation for conversations that go deeper than behaviour alone.
After taking the Values Identifier assessment, it named my #1 as Determination. I would never have chosen the word Determination if it were in a deck of cards. However, reflecting on my Determination trait over recent months, the more it describes my motivation and perseverance to see things through to completion. There is a feature on the Values Identifier portal to choose a more meaningful alternative word. Instead of Determination, I prefer the word Perseverance.
Strengths and Values in Action
Working recently with a senior leader who felt torn between several competing priorities. Her CliftonStrengths® report showed strong Executing and Relationship themes, yet she still felt unsettled when making decisions.
When she completed the Values Identifier, her top values revealed a clear pattern around equality, independence, and service to others. Seeing these alongside her Strengths suddenly made sense of her discomfort. She realised that the projects draining her energy were out of alignment with her core values, while the work she found most fulfilling allowed her to use her Strengths in service of what mattered deeply to her.
With both insights together, her decision-making became far more confident. She reshaped her role, clarified boundaries, and found renewed purpose. The combination of Strengths and values created a shift that neither tool could have produced alone.
The Benefits of Using the Values Identifier Assessment
Combining CliftonStrengths® with the Values Identifier is a natural pairing. Strengths reveal the “how”, where Values reveal the “why”. Put together, clients experience a powerful shift in self-awareness that feels both clarifying and energising.
This combination works beautifully, especially when making a decision or seeking guidance. It helps clients answer the questions that matter:
How to use the Values Reports in Coaching Sessions?
The Values Identifier reports are particularly practical in coaching conversations.
This structured approach helps clients move from awareness towards meaningful action, giving coaches a reliable framework for deeper, more personalised conversations.
Where can I take the Values Identifier Assessment?
You can explore the Values Identifier and take the assessment at valuesidentifier.com. It’s designed to be intuitive, reflective, and genuinely insightful for a global audience. It is not a values test as there are no right or wrong answers, respond to the questions as honestly as you can.
Can I become a Values Identifier Certified Coach?
For coaches who want to integrate values work into their practice with confidence and credibility, the Values Identifier Certification offers practical tools and recognised credentials. Those who complete the certification program receive:
As a special gift from Releasing Strengths, use the discount code Coach50RS for $50 off the certification course.
I’m excited to integrate CliftonStrengths® with Values Identifier to offer coaching that helps leaders, teams, and families live and lead with greater alignment. Together, this approach fosters sustainable performance, healthier relationships, and leadership rooted in authenticity. When we operate from what is strong in us and what is sacred to us, we experience greater energy, less burnout, and a more deeply meaningful life.
Mary Ann Grisham
Values Identifier Certified Coach
Ready to Explore Your Values?
If you’d like to deepen your self-awareness or enhance your coaching practice, the Values Identifier is an excellent next step. Whether you’re a seasoned Strengths coach or simply curious about what truly drives you, the assessment offers insights that are both practical and transformative.
Take the assessment today or learn more about the certification programme using the links here.
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